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Spotify has increased the subscription prices of its premium plan in many parts of the world, with an individual plan going up by £1 in the UK. The price rise comes following Spotify chief Daniel Ek suggesting during an April earnings call that there could be an increase in subscription fee soon. The changes also come as other streaming platforms, including Netflix and Apple Music raised their subscription prices recently. “The market landscape has continued to evolve since we launched. So that we can keep innovating, we are changing our Premium prices across a number of markets around the world,” the audio steaming giant noted in a blog post on Monday. “These updates will help us continue to deliver value to fans and artists on our platform,” it said. In the US, the company said the premium plan for individuals would now cost $10.99 (£8.55) a month up from the charge of $9.99 (£7.77) it has levied since the platform’s launch in 2011. Along with the price rise for a single individual premium subscription plan, the cost of Duo is increasing from $12.99 (£10.11) to $14.99 (£11.6), and for the Family plan from $15.99 (£12.44) to $16.99 (£13.22), and the one for students from $4.99 (£3.88) to $5.99 (£4.66). “We will raise it and that price increase will go down well because we’re delivering a lot of value for our customers,” Mr Ek said, noting that the changes would happen “when the timing is right.” Spotify said users would be given a “one-month grace period” before the new prices take effect. Other countries where the new price regime will take effect include Australia, Belgium, Canada, Denmark, Spain, Finland and France, among several others. “Starting from today, existing subscribers in these markets will receive an email explaining what this means for their account,” the company said. “We occasionally update our prices as we continue to innovate and invest in giving you better listening experiences and more value than ever before.” Read More Sony has officially unveiled the new WF-1000XM5 wireless earbuds – here’s everything you need to know WWF capitalizes on death of Twitter bird logo to highlight real species facing extinction Watch the moment Twitter blue bird sign is taken down from San Francisco HQ

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Jimmy Donaldson, better known as MrBeast online, is an American YouTube personality, entrepreneur, and philanthropist, who has recently become only the second creator to reach 100 million subscribers. The 24-year-old pioneered a content genre focusing on expensive stunts, challenges and donations. The more popular he gets, the more money he gives away. The YouTube star documented his live reaction to hitting the milestone on a YouTube stream, where he thanked everyone for their support. "I appreciate every single one of you that watches the videos. This is literally all I've ever done with my life," he said, adding, "All I do is wake up every day and obsess over how to make the best videos possible. It's all I care about. It's the only thing that's ever really made me happy." He also tweeted a celebratory message on Twitter to express his gratitude, saying, "I'm grateful I get to do this all day everyday," adding in a separate post: "No matter how big I get I'll never own a mansion, yacht, Lamborghini etc. All I want is to make the best videos possible and help as many people as I can while doing it." The viral sensation has also shared a clip which saw him pay for cataract removal for 1,000 people who could not afford surgery to cure their blindness. His YouTube video saw MrBeast work with ophthalmologist and surgeon Jeff Levenson, who runs the Gift of Sight program in Florida, helping people by providing free cataract surgery to people who need it most. Taking to Twitter, he wrote: "I don’t understand why curable blindness is a thing. Why don’t governments step in and help? "Even if you’re thinking purely from a financial standpoint it’s hard to see how they don’t roi on taxes from people being able to work again." But where did it all begin? Sign up to our free Indy100 weekly newsletter 100 Million Subscriber Livestream! www.youtube.com Who is MrBeast? Donaldson (aka MrBeast) was born in Wichita, Kansas, on May 7, 1998. The YouTuber first joined the platform in February 2012, aged 13. His earlier videos focused on video game footage and estimated net worths of fellow YouTube stars. He later found viral fame when a video of him counting to 100,000 made waves across YouTube after taking 40 hours to complete. MrBeast soon joined a competition from PewDiePie to become the most-subscribed channel on YouTube. Flash forward to 2022, MrBeast is now one of the most-viewed and highest-paid creators on YouTube. He has since hired many of his childhood friends to help him grow his brand with a team of approximately 60 people. He also runs several other YouTube channels, including Beast Reacts, MrBeast Gaming, MrBeast Shorts, and a philanthropy channel. How many subscribers does MrBeast have? The YouTuber is the second creator to hit 100 million subscribers on the platform after joining YouTube in February 2012. MrBeast hit the milestone on July 28 and is now only 11 million followers behind PewDiePie, real name is Felix Kjellberg, who takes the top spot. He has donated over 100 cars, hosted a private island giveaway, and handed out over 100 PS4s. He even gave away $1 million (£819,600) in a single video. What is his top-viewed YouTube video? MrBeast's most watched video of all time is his '$456,000 Squid Game In Real Life!' which garnered an impressive 277.1 million views. One lucky winner took home $456,000 (£341,000) after winning all the challenges in a recreation of the Netflix mega-hit TV series Squid Game. $456,000 Squid Game In Real Life! www.youtube.com Number 079 – Tryzon - beat out 455 competitors in challenges viewers will recognise from the show, such as Red Light, Green Light, the dalgona challenge, tug of war, marbles and the glass stepping stones to bag the jackpot. (They skipped out on the part from the show where the contestants are killed... for obvious reasons). Have your say in our news democracy. Click the upvote icon at the top of the page to help raise this article through the indy100 rankings.