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George Clooney, Tyler Perry and other notable entertainment professionals met with SAG-AFTRA union leaders on Tuesday following a breakdown in contract negotiations between the guild and major studios last week.

Hollywood’s actors and writers have both gone on strike for the first time since 1960 to protest against a number of decisions by major studios that include not just job cuts but also a potentially unsettling future in which they could be replaced by artificial intelligence. The leaders of SAG-AFTRA, the Hollywood union representing 160,000 television and movie actors, went on strike on Thursday, joining the industry’s screenwriters who have already been picketing for over 70 days. Among the many issues flagged by both the writers and actors in the protests has been how generative AI tools could replace their roles in the industry. Over the last decade, AI has found several uses in the movie and television industry, from de-aging actors, analysing patterns and behaviours of viewers on streaming platforms, bringing back the voices of late actors and even helping stitch together entire movie trailers. One of the proposals, as explained by SAG-AFTRA’s national executive director and chief negotiator Duncan Crabtree-Ireland, feels like it is straight out of dystopian science fiction series Black Mirror. During a press conference on Thursday, Mr Crabtree-Ireland alleged that a proposal from Hollywood studios was to use “groundbreaking AI” to scan background performers and only offer them a day’s pay while the companies get to own the scans and use them for any project they want. “This ‘groundbreaking’ AI proposal that they gave us yesterday, they proposed that our background performers should be able to be scanned, get one day’s pay, and their companies should own that scan, their image, their likeness and should be able to use it for the rest of eternity on any project they want, with no consent and no compensation,” the executive said. “If you think that’s a groundbreaking proposal, I suggest you think again,” Mr Crabtree-Ireland said. A statement from the Alliance of Motion Picture and Television Producers (AMPTP), that represents the studios, claims the “groundbreaking AI” proposal “protects actors’ digital likenesses for SAG-AFTRA members”. “We are being victimized by a very greedy enterprise... The entire business model has been changed by streaming and AI If we don’t stand tall right now, we are all going to be in jeopardy,” the actors’ guild president Fran Drescher said on Thursday. Follow along here for real-time updates on the SAG-AFTRA strike Writers who have already been protesting since May have also sought assurances from studios that their jobs would not be threatened by AI. With the steady rise of online streaming services looking to rack up user subscriptions by churning out endless amounts of digital content, writers on strike have sought new pay structures, guaranteed periods of work as well as better discussions on the limits of AI use. Members of the Writers Guild of America (WGA) shared concerns that producers may seek to use AI to write scripts or at least use the technology to complete unfinished screenplays, and have also urged production houses to agree to safeguards around its usage. Screenwriters fear AI could be used to churn out a rough first draft with a few simple prompts and writers may then be hired after this initial step to punch such drafts up – albeit at a lower pay rate. Without further dialogue with studios, writers have raised concerns there could be a number of new ways that AI could be used to craft outlines for stories, fill in scenes and even come up with mock-up drafts. “There are ways it can be useful. But too many people are using it against us and using it to create mediocrity. They’re also in violation of copyright. They’re also plagiarizing,” Michael Winship, president of the WGA East, said in May. With these risks in mind, the WGA seeks more safeguards on how AI can be applied to the screenwriting process. Read More Hollywood actors and writers strike after ‘disgusting’ studios turn down deal. Here’s what it means for you Hollywood in historic shutdown as actors union joins writers strike: ‘The eyes of the world are upon us’ Cast of Oppenheimer walk out of UK premiere ahead of actors’ strike announcement What happens next as striking actors send Hollywood into meltdown? Issa Rae and Jamie Lee Curtis lead A-listers voicing support for actors strike Hollywood in historic shutdown as actors union joins writers strike

King Charles III will travel to France later this month for a state visit that was postponed in March due to fears that protesters demonstrating against President Emanuel Macron’s economic policies would disrupt the pageantry

Remember when a new television season started in September? Not this year.

YouTuber, musician and boxer KSI – real name Olajide "JJ" Olatunji – has had an Instagram advert with JD Sports banned by the Advertising Standards Authority (ASA), after the watchdog found the ad was not “obviously identifiable” as a marketing communication. Back in November last year, KSI posted a Reel to his Instagram account in which he could be seen with friends playing games in an arcade, with other featured celebrities in the video including Tobi “TBJZL” Brown, Amin “Chunkz” Mohamed and Anthony Joshua. After Brown approaches JJ asking him “what you got” in terms of footwear, KSI laughs before pointing to a pair of trainers which the video then zooms in on. The social media video, part of the “King of the Game” promotional campaign for Christmas last year, was a shortened version of longer promotional video on JD Sports’ official YouTube channel, which KSI directed his followers to watch in the post’s caption. However, the ASA later launched an investigation after a single complaint was made to them questioning if the post was “obviously identifiable” as an advert. Under the advertising code drawn up by the Committee of Advertising Practice – and enforced by the ASA – marketing communications (including on social media) must be “obviously identifiable as such”. Sign up to our free Indy100 weekly newsletter ASA guidance for online influencers states social media ads should include a “prominent label” such as #Ad, #Advert or #Advertisement “at the beginning” of the post “as an absolute minimum”. While the ASA’s ruling noted KSI amended the caption to include the ‘#ad’ label once learning of the complaint, it went on to add the advert was in breach because “the commercial intent behind the post was not made clear upfront and the ad was not obviously identifiable as such”. The regulator also said: “The post’s caption featured some elements that some consumers might have interpreted as signalling a commercial relationship between JD Sports and Mr Olatunji, including the reference to the ‘JD Arcade’, the ‘@JDSportsOfficial’ tag, and the instruction to view the ‘full version’ of the featured video on JD Sports’ YouTube channel. JD SPORTS CHRISTMAS AD 2022 | KING OF THE GAME www.youtube.com “However, in each case, the language used exclusively focused on the JD Sports brand itself, rather than its relation to Mr Olatunji. “We therefore considered those elements did not amount to a clear statement of the commercial relationship between Mr Olatunji and JD Sports, which would be immediately understandable to consumers.” When approached by the ASA as part of its investigation, JD Sports said it understood that labels such as ‘#ad’ were only required if content was not “already identifiable as such”. “They believed that various aspects of the ad made clear that it was a marketing communication … [They] believed the video’s high production value and elaborate set dressing were suggestive of a professional ad agency’s involvement. “The ad featured over 28 celebrities, including England international footballers and famous rappers. They believed that viewers would recognise as highly likely that such a varied group of high-profile individuals had been assembled as part of an advertising campaign.” JD Sports also said the video had appeared in other media prior to it appearing on KSI’s Instagram account, meaning “many viewers would instantly recognise the Instagram post as a marketing communication”. Meanwhile, the ruling continued to say KSI believed at the time that “references to JD Sports in the post’s caption, and the brand’s logo featured in the video’s closing shot, made clear to consumers that the video was an excerpt from a TV ad for JD in which he had featured.” The label of ‘#ad’ was later added by KSI to “mitigate any risk of consumers being misled”. However, the ASA concluded the advert was in breach, meaning it “must not appear again in the form complained of”. It is still available on KSI’s Instagram account at the time of writing. Have your say in our news democracy. Click the upvote icon at the top of the page to help raise this article through the indy100 rankings.

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