Peso Pluma’s Génesis Proves Why He’s the Poster Boy of Regional Mexican Music’s Revival

It’s a Wednesday afternoon, the day before Peso Pluma’s highly anticipated album Génesis drops, and the Mexican regional artist is as chill as can be. Talking over Zoom in a logo-print Burberry t-shirt and a backwards black fitted hat, covering his notable “Peso Pluma cut” (a mullet with a sideburn fade), he looks comfortable in his new role as one of the leading Mexican artists of his generation. “I’m not nervous at all. I’m actually pretty excited,” he says calmly.