GREENRIVERS, NORTH CAROLINA: 2023 is proving to be a transformative period for the content industry, with established platforms like TikTok, Instagram, and YouTube competing with emerging streaming sites like Twitch and Kick.
The first half of this year has witnessed the emergence of numerous new celebs, but it is MrBeast who has undeniably stood out as a breakout star across platforms.
MrBeast has been steadily inching closer to YouTube supremacy in terms of numbers. However, his record-breaking feats won't be confined to just one arena.
The latter half of the year holds the promise of more milestones across diverse platforms, as MrBeast continues to redefine the boundaries of what's achievable in content creation.
MrBeast on track to secure 4th spot among TikTok's biggest creators
One of the leading platforms for content consumption since 2019, TikTok's short-form video format has experienced an extraordinary surge in popularity, captivating audiences worldwide.
Amid the anticipation of MrBeast's potential T-Series takeover, there's another exciting development in store. The creator is on the brink of ascending to the ranks of the Top 3 most-followed TikTok accounts, a testament to his growing influence.
With his TikTok following gaining momentum, he's poised to overtake Addison Rae, the current fourth-largest celebrity presence on the platform. Recent figures hint at an imminent shift in this regard, with MrBeast all set to climb up the ranks.
The YouTube King is currently the fifth most followed account on the platform. Going by the numbers recorded by the end of July, he is days away from surpassing Addison Rae.
Rae, the current No 4 who is best known for her dance choreography videos, had a total of 88.5 million followers by July end.
This puts her around 2 million followers ahead of MrBeast. Considering the rapid expansion of MrBeast’s worldwide fandom, the takeover seems inevitable. Also, Rae’s TikTok account has stagnated in terms of follower growth this year.
MrBeast climbing the ladder
Once he surpasses Rae, MrBeast's next target will be Bella Poarch, who had a whopping 92.6 million followers by the end of July 2023.
While it might take some time for MrBeast to catch up to Charli D’Amelio, who is in second place, there's no doubt that exciting changes are on the horizon.
MrBeast's fans say 'he should be number 1'
MrBeast's admirers are thrilled at the prospect of him rising through the ranks. "He should be number 1," one of them wrote on Twitter. Another said, "He will soon be number 1!" Someone else claimed, "No thanks men don't use tic tok."
A fourth wrote, "As a MrBeast enthusiast I see this as an absolute win."
